Ms. Finley is Head of GuideWell Innovation. In this role, she provides leadership to GuideWell’s Imagination Center, facilitates and advances the execution of ideation and innovation processes, leads industry changing research and development, and serves as the executive champion for key innovation partnerships including the Lake Nona Institute and Healthbox, an entrepreneurial accelerator for health care startups. Additionally, she is responsible for promoting and enabling an enterprise-wide culture of innovation and imagination as a health solutions company.
Prior to this role, Ms. Finley served in an 18-month appointed position for the Jacksonville Mayor’s office to establish and lead the first ever Office of Public Private Partnerships, where she was responsible for advocating and facilitating private sector and non-profit community involvement in the delivery of public services and the ownership and operation of public facilities. In this role, she was also responsible for encouraging the use of public-private partnerships to support the mayor’s priorities, as well as facilitating state, national and international initiatives and research regarding the use of public-private partnerships for the provision of public services and public facilities.
She has held a number of leadership positions at Florida Blue, most recently as vice president of corporate and market strategy where she was responsible for leading corporate and enterprise market strategy, integrated market intelligence and marketing planning and controllership. Ms.Finley’s other leadership positions include vice president of health business market segments; president of Incepture, a subsidiary of Florida Blue; CEO and managing director of Novitas Health, LLC., an alliance between Florida Blue and Arkansas Blue Cross and Blue Shield; a Principal for business and alliance development at Navigy, a Florida Blue subsidiary; and as director of IT strategy and architecture.
Ms. Finely is active in the community and was named as one of the Top 25 Women of Influence in North East Florida in 2011 and was recognized in 2008 as United Way’s Campaign Chair of the Year for her leadership role in the largest employee campaign in Northeast Florida. She serves on the executive committee of the PineCastle board of directors and chairs the advocacy subcommittee for Women in Local Leadership's Success By Six Program for the purpose of advancing early childhood development. She also serves on the Board of the Florida Theater, the Florida Blue Foundation, and the Jax Regional Health Collaborative. Additionally, she provided leadership to the Marketing Diversity Business Council and was an America’s Health Insurance Plans minority development mentor.
Ms. Finley holds a Master of Business Administration from Jacksonville University and has completed executive development programs at University of Virginia’s Darden School of Business and Northwestern University’s Kellogg School of Business. Additionally, she received her certification from Wharton for Strategic Thinking and Management for Competitive Advantage and participates as a Wharton Fellow.